Providenciales, Turks and Caicos Islands, 27th January 2026 -The Turks and Caicos Islands Government reaffirms its full commitment to comprehensive destination marketing and management as a central pillar of the country’s long-term tourism development strategy.
The establishment of the Destination Marketing and Management Organisation (DMMO) represented a deliberate shift away from traditional tourism models toward a modern, evidence-based, and sustainability-focused approach to destination management — aligned with international best practice and the evolving expectations of global travellers.
As with any organisation of this scale and ambition, the transition from establishment to full operational maturity has presented early-stage challenges. These are neither unexpected nor unusual in the lifecycle of major public institutions.
Importantly, the Government notes that the core objectives of the DMMO have continued to advance, including improved collaboration across Government and industry stakeholders, strengthened tourism planning, and a clearer strategic focus on sustainability, destination stewardship, and the overall visitor experience. The organisation was intentionally designed to learn, adapt, and mature over time — guided by data, stakeholder engagement, and global best practice.
The Government affirms that Experience TCI must operate in full compliance with the Public Finance Management Ordinance, ensuring strong financial governance, transparency, and accountability at all times. However, the current corporate structure does not automatically align with the requirements of the Ordinance, creating operational and governance inefficiencies in the management of the destination.
To address this, the Government is taking steps to ensure full structural alignment and regulatory compliance. This will require the establishment of a new entity that is fully compliant with the Public Finance Management Ordinance. Accordingly, the Government is moving to establish a Tourism Authority with a modern governance and operational framework that is fundamentally different from the former Tourist Board.
As the organisation transitions to a Tourism Authority, the necessary administrative and legal processes will be completed carefully to ensure a smooth and well-managed transition.
The Government remains confident that, with strong leadership, sound governance, and a continued emphasis on innovation and quality, Experience TCI will continue to deliver enduring value for the Turks and Caicos Islands.